Welcome to the Primness website located at (“Site”). Please read these Terms & Conditions carefully. By accessing or using the Site you become a user of the Site (“User”).

As a User of the Site you agree that you have read and understood these Terms & Conditions and that you agree to be bound by them (“Agreement”). This Site is owned and operated by Primness Pty Ltd (ABN 56 113 453 455) (“Primness”).  Primness reserves the right to alter, modify, add to, or change in any way, any provision of these Terms & Conditions and may, in its absolute discretion, limit or expand the services available via the Site without giving prior notice to the Users.


All materials on the Site including, but not limited to, underlying software, code, design, text, graphics, video, and other files (“Content”) is the sole property of Primness or is licensed to Primness. All rights are reserved. No Content may be modified, copied, distributed, framed, reproduced, republished, downloaded, displayed, posted, transmitted, or sold in any form or by any means, in whole or in part, without the prior written consent of Primness.

All Trade Marks (registered and unregistered), logos, trade dress and service marks on the Site are either Trade Marks or registered Trade Marks of Primness and may not be copied, imitated, or used, in whole or in part, without the prior written consent of Primness.

You are licensed to use the Site on your computer for your use in purchasing goods from Primness. You acknowledge that you are not permitted to make any other use of the Site other than for personal use.


We accept all major credit cards and PayPal for online purchases. Once your order has been processed you will receive immediate confirmation via email. We attempt to provide accurate imagery and descriptions of all our products, however colours may vary slightly depending on computer monitor resolutions.


At Primness all garments are designed and made with love. To ensure longevity and to preserve the quality of your Primness products please follow the care instructions communicated on each garment carefully.

Primness is not liable for any damage caused due to improper care.


The price you pay for goods is the price specified on the website. In doing so you agree to pay the delivery and handling fee including goods and services tax (Australia Only) which Primness is required to collect from you.

Primness prices are subject to variation without notice. The price payable for the goods shall be the price applicable on the date the goods are confirmed as ordered.

You shall pay for the goods at the time You order. Bankcard, MasterCard, Visa, American Express and Paypal are accepted at Primness.


We accept payment via Mastercard, Visa card, Paypal & Afterpay. Once your order is approved you will receive an Order Confirmation email. 



We deliver Australia-wide and internationally. All packages require signature upon delivery. In the event no one can sign at your address, the courier will leave a card for you to call and arrange a re-delivery. Once your order has been dispatched, you will receive an email with your tracking details. 

Please ensure you provide a contact number and the correct delivery address in order to receive your package in the time frames listed below. If your details are incorrect we cannot be responsible for loss of any packages local or international. 


Your order will be processed within 24 hours of placing the order. Your item will be dispatched from our Melbourne warehouse and will be delivered by courier. Australian orders are estimated to take 2-5 business days to deliver, however this may be subject to change. 

International delivery times may vary, please contact us for more information at
Please note delivery times are an indication only and cannot be guaranteed.

If your order is placed over the weekend or on a public holiday, it will be processed the next business day, and received the following day as per the above conditions.


We value you as a customer and want you to be happy with your purchase.

If you would like to return or exchange an item, you may do so within 7 days for a refund. We provide a credit note or exchange for orders up to 30days. To return, email us at with your order details on hand so that Customer Care can assist you.

Items must be returned to us for a refund or exchange according to the following conditions:

  • The garment is unworn, unwashed, and in its original condition with all tags attached;
  • Garment must be free of any make-up marks, deodorant marks or other stains or marks; 
  • It has been approved through Primness Customer Care;
  • It arrives at our office within 7 days of you receiving it in hand; and
  • If you wish to exchange, please notify us with your preferred style/size/colour as soon as possible.

Customers are responsible for posting goods back to Primness.  We recommend using a prepaid service that offers tracking (such as Australia Post Express satchels within Australia).  This ensures safe receipt of goods and prevents missing items. Primness is not responsible for any lost incoming parcels.

Refunds are made less return postage. Please note the original postage charge cannot be refunded.

Where a receipt for postage is provided to return faulty goods, the cost will be refunded ONLY up to the amount of original postage paid. Any additional payment made by the customer to return faulty goods to Primness, beyond the original postage charge paid by the customer, will not be refunded.

Refunds are made against the original Credit Card used. We cannot refund onto a different card. We process refunds within 1-2 days of receiving them, however please keep in mind they can take up to 10 business days to come through onto your account. 

All return items must be mail enclosed with the original receipt and pre-paid self-addressed post satchel to:

Primness Returns:

PO BOX 398
St Kilda, VIC, 3182


We will provide a repair, exchange, replacement or refund for faulty goods. goods are classified as faulty at the discretion of Primness, provided:

  • They are damaged when the customer receives them;
  • Show a manufacturing fault within 3 months;
  • No alterations or attempts to repair have been made by the customer.

To return faulty goods please follow the mail instructions as listed above.

Please note that items damaged as a result of wear and tear are not considered faulty.


To the extent permitted by law, you agree that any liability of Primness arising out of or in connection with any breach of any express or implied warranty or condition in respect of goods or services supplied to You through use of Primness will be limited to:

(a) if the condition relates to goods, the replacement of the goods or the supply of equivalent goods; and

(b) if the condition relates to services, the supplying of the services again or the payment of the cost of having the services supplied again.

To the extent permitted by law, You release and discharge Primness and its related corporations, Directors, officers, employee and contractors from all forms of direct, special, indirect or consequential loss or damage (including loss of profits, loss of data or loss or damage that may reasonably have been supposed to have been in the contemplation of the parties as at the date of this Agreement) arising out of or in connection with Primness or this Agreement, including, without limitation, loss or damage caused by the negligence of Primness or its related corporations.


If you are issued with a password by Primness, You agree to take responsibility for the safekeeping of your password. You are liable if an unauthorised person uses your password. You agree to release and forever indemnify Primness in relation to any liability arising out of the unauthorised use of your password.


Primness may add to, delete, or otherwise change any of the terms of this Agreement. Your use of the Site will constitute your deemed acceptance of such changes.


If you wish to gain access to your personal information or make a complaint about a breach of your privacy or if you have any query on how your personal information is collected or used or any other query relating to Primness’s Terms and Conditions please email


This is the Privacy Policy for the Primness website located at (“Site”). Please read this Privacy Policy carefully.

Primness is subject to the National Privacy Principles in the Privacy Act 1988 (Cth). This Privacy Policy explains in general terms how Primness protects the privacy of your personal information under the National Privacy Principles. It also sets out the matters, which we are required to disclose to individuals under National Privacy Principles 1.3 and 1.5. The principles set out in this Primness Privacy Policy will apply to any personal information you provide to Primness via our web site or under any agreement or arrangement and to information, which we collect about you from other sources.


We generally collect your personal information directly from you. For example, we may collect personal information about you when you deal with us over the telephone, send us correspondence (letter, fax or e-mail) join the Primness mailing list or when you have contact with us in person i.e., at a clearance sale. Generally, the type of personal information we collect about you includes your name, e-mail address, and the state you live in. In certain circumstances, we may also collect sensitive information about you such as information about your health if you are applying for a job with us. There may be occasions when we need to source personal information about you from a third party. For example, for potential stockists we may collect personal information from a company for whom you work, other organisations with whom you have any dealings, a credit-reporting agency, and an information service provider or from a publicly maintained record.


Primness collects personal information for the following purposes: 

  • To provide you with information about Primness products via e-mail;
  • To sell you Primness products over the internet;
  • To enable Primness to undertake Credit assessment i.e. Stockists;
  • To consider making offers of employment or for employment purposes;
  • To receive services from you or the organisation which employs you; and
  • To disclose information to a manager of your superannuation funds.

In some circumstances, we collect personal information about you from a third party source. If we collect personal information about you in this way, we will take reasonable steps to contact you and ensure that you are aware of the purposes for which we are collecting your personal information and the organisations to which we might disclose your personal information.


We will use and disclose personal information for the primary purpose for which it was collected. We may also use and disclose personal information for purposes related or ancillary to the main reasons we collect it, such as invoicing, reminder notices, provision of information concerning Primness and other services offered by us. We do not disclose personal information we collect to third parties for the purpose of allowing them to direct market their products and services. We engage third party contractors to perform services for us, which involves the contractor handling personal information we hold. For example, we may engage third party contractors to maintain and monitor our customer and user databases. In these situations, we prohibit the third party contractor from using personal information about you except for the specific purpose for which we supply it.


If you provide personal information to us about someone else (such as one of your directors or employees or someone with whom you have dealings) you must ensure that you are entitled to disclose that information to us and that, without us taking any further steps required by privacy laws, we may collect, use and disclose such information for the purposes described above. For example, you should take reasonable steps to ensure the individual concerned is aware of the various matters detailed in this Primness Privacy Policy and Disclosure Statement as those matters relate to that individual, including our identity, how to contact us, our purposes of collection, our information disclosure practices, the individual's right to obtain access to the information and the consequences for the individual if the information is not provided.


We will, on request, provide you with access to the personal information we hold about you unless there is an exception, which applies under the Privacy Act such as employee records. Your request to obtain access will be dealt with in a reasonable time. Primness may recover from you its reasonable cost of providing you with access. If we refuse to provide you with access to the information, we will provide you with reasons for the refusal and inform you of any exceptions relied upon under the Privacy Act.


We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date whenever we collect or use it. If any of the personal information we hold about you is inaccurate, incomplete or out-of-date, please contact us immediately and we will take reasonable steps to correct this information or, if necessary, we will discuss alternative action with you.


Unauthorised access, modification and disclosure. Your personal information may be stored either in hard copy documents or as electronic data in Primness’s software or systems. We maintain physical security over our paper and electronic data stores and premises, such as locks and security systems. We also maintain computer and network security; for example, we use firewalls (security measures for the Internet) and other security systems such as user identifiers and passwords to control access to our computer system.


If you wish to gain access to your personal information or make a complaint about a breach of your privacy or if you have any query on how your personal information is collected or used or any other query relating to Primness’s Privacy Policy and Terms and Conditions please email