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ROMANTICS

A love tale of adventure and extravagance. A capsule of charm and whimsy that elevates the classics into enjoyable vacation styles. A kiss from the sun beams. The making of sheer poolside glamour, refined basics, and elongated dreamy silhouettes. Discover the Romantics.

SHIRT DRESSES

SHEER LUXE

JUST JERSEY

SUNNY SILHOUETTES

Designed and made in Australia in small, thoughtful runs, each Primness piece reflects our commitment to quality and care. Produced in limited quantities, once they’re gone, they’re truly gone.

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Natural Fibres

An emphasis on natural, breathable and premium fabrics

Free Shipping

Complimentary shipping on all domestic orders over $250AUD

Customer Service

We love to help our customers, assisting with sizing or styling queries

Australian Made

Produced and dyed locally in Australia