Primness Luxury woman fashion designed and made in australia

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The right jacket has a way of pulling everything together.
Crafted for warmth, comfort and longevity, our jackets are designed to be worn season after season.
For this weekend only, enjoy 30% off selected jackets.

EVERMORE | W26

THE ART OF WINTER DRESSING

JUST JACKETING

THE KIKI DRESS

PINWALE CORDUROY

SIGNATURE STRIPE

Crafted in limited quantities, our collections reflect our commitment to considered design, local craftsmanship, and enduring style. Produced and dyed locally in Australia, each Primness piece is timeless and classic, made with the highest of quality natural fibres, to be staples in your wardrobe for years to come.

Looks We Love

CODE JACKET30

PENNY SHACKET - GANACHE

PENNY SHACKET - GANACHE

$310.00 AUD

NEW

PENNY PANT - GANACHE

PENNY PANT - GANACHE

$295.00 AUD

NEW

KIKI DRESS - NOIR

KIKI DRESS - NOIR

$250.00 AUD

NEW

PENNY PANT - NOIR

PENNY PANT - NOIR

$295.00 AUD

NEW

STRIPE LOOSE V TOP - GREY & MOSS

STRIPE LOOSE V TOP - GREY & MOSS

$155.00 AUD

NEW

STRIPE SKIRT - GREY & MOSS

STRIPE SKIRT - GREY & MOSS

$155.00 AUD

NEW

BOBO OVERSIZED SHIRT - RUBY RED

BOBO OVERSIZED SHIRT - RUBY RED

$295.00 AUD

NEW

PENNY PANT - NOIR

PENNY PANT - NOIR

$295.00 AUD

NEW

BIMAH SKIVVY - MIDNIGHT

BIMAH SKIVVY - MIDNIGHT

$165.00 AUD

NEW

LOVE SKIRT - MIDNIGHT

LOVE SKIRT - MIDNIGHT

$245.00 AUD

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Natural Fibres

An emphasis on natural, breathable and premium fabrics

Free Shipping

Complimentary shipping on all domestic orders. Plus free returns within 7 days.

Customer Service

We love to help our customers, assisting with sizing or styling queries

Australian Made

Produced and dyed locally in Australia