30% OFF SALE

30% off selected styles.
no code required, prices as marked.

(excludes new arrivals & pre-order. not in conjunction with any other discount.)

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HOME CAPSULE

Cozy and comfortable.
Our home capsule is perfect for lounging at home.
A selection of our signature cotton jersey and cotton fleecy. These are the styles to see you through the cooler months...

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JOURNAL

OUR STORY

OUR STORY

  Primness was launched by Vanessa Rochman in 2013. Primness is a family run business based in Melbourne. ‘Being a mother of two drives me as a de...

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