Give the gift of choice !
Shopping for someone else but not sure what to give them? Offer the gift of choice for someone who loves Primness. Gift cards are welcome at our boutique or online. They have no expiration date or processing fees.
The right jacket has a way of pulling everything together.
Crafted for warmth, comfort and longevity, our jackets are designed to be worn season after season.
For this weekend only, enjoy 30% off selected jackets.
Discover Evermore. Enduring, romantic, and softly powerful. A collection shaped by the stillness of winter and the strength of what lasts. A wardrobe to return to, again and again. As comforting as it is considered.
Welcome to Evermore.
Crafted in limited quantities, our collections reflect our commitment to considered design, local craftsmanship, and enduring style. Produced and dyed locally in Australia, each Primness piece is timeless and classic, made with the highest of quality natural fibres, to be staples in your wardrobe for years to come.
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