Our latest collection ‘Wabi’ has landed. 

Wabi signifies freshness and simplicity. It denotes quietude and the appreciation for everyday pleasures.
A focus on serenity and comfort. Wabi offers separates and coordinates that can be dressed up or down, a meaningful reflection of our current lifestyle. 

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To our Dearest Customers, 

Wishing you all a very happy new year. The hope we all hold for more peaceful times ahead is significant and like no other New Year’s Day. Wishing you all an easy and happy year ahead. This is a note of appreciation and immense thanks for your continued support. You choose to shop with us, and by doing so you choose to keep Primness on the Australian landscape. Sending love, peace and health to all.  

Vanessa x