The Primness flagship boutique showcases our premium collections and exclusive accessories. This welcoming space is nestled amongst other luxury brands in Melbourne’s premium fashion precinct, High Street Armadale. Come in to view, touch and try-on our locally produced collections in exclusive colours and natural fibres. 

1054 High Street
Armadale, VIC, 3143
03 9509 5169
armadale@primness.com
 
Monday - Saturday: 10:00am - 5:00pm
Sunday: 11:00am - 4:00pm. 
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