Skip to content

Search for product

Scarves & Scrunchies

Tides - Spring 22

Eclipse - Winter 22

Illume - Resort 21/22

Awaken - Spring 21

Account

Cart

Your cart is empty

SPRING 22 ~ AVAILABLE NOW

NEW ARRIVALSNEW ARRIVALS
PRE-ORDERPRE-ORDER
SHOP
SALE
CAMPAIGNS
ABOUT

Account
Search
Cart (0)

Shot on film by the beautiful @film.mums

LONG LINED CARDI IN CHOC CHIP

RUFFLE SHIRT DRESS IN NOIR

ABOUT

Primness is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.

Each collection is non-structured and contemporary, creating luxury staples for every day.

Made in Australia.

CUSTOMER CARE

Sizing Guide
Contact
Shipping & Returns
We Accept Afterpay
Terms & Conditions
Careers

NEWSLETTER

Join the Primness family to receive 10% off your first order. Stay connected for collection previews and special offers.