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MADE IN AUSTRALIA - FREE SHIPPING OVER $100 - NEW YEAR SALE ON NOW

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Primness
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FLOSSI DRESS - PINK KISSFLOSSI DRESS - PINK KISS

FLOSSI DRESS - PINK KISS

$330
ROCCO TEE - PINK KISSROCCO TEE - PINK KISS

ROCCO TEE - PINK KISS

$130
CANNE CAMI - RASPBERRYCANNE CAMI - RASPBERRY

CANNE CAMI - RASPBERRY

$130
VIOLET TOP - ULTRA FUCHSIAVIOLET TOP - ULTRA FUCHSIA

VIOLET TOP - ULTRA FUCHSIA

$250
VIOLET SKIRT - ULTRA FUCHSIAVIOLET SKIRT - ULTRA FUCHSIA

VIOLET SKIRT - ULTRA FUCHSIA

$250
VIOLET DRESS - ULTRA FUCHSIAVIOLET DRESS - ULTRA FUCHSIA

VIOLET DRESS - ULTRA FUCHSIA

$385
DENNI PANT - ULTRA FUCHSIADENNI PANT - ULTRA FUCHSIA

DENNI PANT - ULTRA FUCHSIA

$265
FLOSSI DRESS - ULTRA FUCHSIA (PRE-ORDER)FLOSSI DRESS - ULTRA FUCHSIA (PRE-ORDER)

FLOSSI DRESS - ULTRA FUCHSIA (PRE-ORDER)

$330
CASTAWAY BEACH THROW - ANTIQUE STRIPECASTAWAY BEACH THROW - ANTIQUE STRIPE

CASTAWAY BEACH THROW - ANTIQUE STRIPE

$155
POSY SUNDRESS - BLANCPOSY SUNDRESS - BLANC

POSY SUNDRESS - BLANC

$395
RACER TANK - BLANCRACER TANK - BLANC

RACER TANK - BLANC

$90
THE OCEAN ROBE - BLANCTHE OCEAN ROBE - BLANC

THE OCEAN ROBE - BLANC

$185
BOX COVER UP - BLANCBOX COVER UP - BLANC

BOX COVER UP - BLANC

$185
LOOSE V TEE - BLANCLOOSE V TEE - BLANC

LOOSE V TEE - BLANC

$120
DEVOILE SHIRT DRESS - BLANCDEVOILE SHIRT DRESS - BLANC

DEVOILE SHIRT DRESS - BLANC

$330
TIPA DRESS - BLANCTIPA DRESS - BLANC

TIPA DRESS - BLANC

$330
TIPA SINGLET - BLANCTIPA SINGLET - BLANC

TIPA SINGLET - BLANC

$195
AMALFI SKIRT - BLANCAMALFI SKIRT - BLANC

AMALFI SKIRT - BLANC

$220
JUNIE TEE - BLANCJUNIE TEE - BLANC

JUNIE TEE - BLANC

$125
JUNIE DRESS - BLANCJUNIE DRESS - BLANC

JUNIE DRESS - BLANC

$175
BIKA SHORT - BLANCBIKA SHORT - BLANC

BIKA SHORT - BLANC

$130
BIKA SINGLET - BLANCBIKA SINGLET - BLANC

BIKA SINGLET - BLANC

$130
HASTING DRESS - BLANCHASTING DRESS - BLANC

HASTING DRESS - BLANC

$420
LUCKY CAMI - BLANCLUCKY CAMI - BLANC

LUCKY CAMI - BLANC

$140
HASTING SKIRT - BLANCHASTING SKIRT - BLANC

HASTING SKIRT - BLANC

$290
VIOLET TOP - BLANCVIOLET TOP - BLANC

VIOLET TOP - BLANC

$250
VIOLET DRESS - BLANCVIOLET DRESS - BLANC

VIOLET DRESS - BLANC

$385
VIOLET SKIRT - BLANCVIOLET SKIRT - BLANC

VIOLET SKIRT - BLANC

$250
JOLEE SUNDRESS - BLANCJOLEE SUNDRESS - BLANC

JOLEE SUNDRESS - BLANC

$395
JOLEE BLOUSE - BLANCJOLEE BLOUSE - BLANC

JOLEE BLOUSE - BLANC

$275
JOLEE SKIRT - BLANCJOLEE SKIRT - BLANC

JOLEE SKIRT - BLANC

$290
MONA TEE - BLANCMONA TEE - BLANC

MONA TEE - BLANC

$160
MONA TEE DRESS - BLANCMONA TEE DRESS - BLANC

MONA TEE DRESS - BLANC

$195
MONA SHORT - BLANCMONA SHORT - BLANC

MONA SHORT - BLANC

$155
MINK TEE - BLANCMINK TEE - BLANC

MINK TEE - BLANC

$140
DENNI PANT - BLANCDENNI PANT - BLANC

DENNI PANT - BLANC

$265
COASTY TANK - BLANCCOASTY TANK - BLANC

COASTY TANK - BLANC

$110
LIN SHORT - BLANCLIN SHORT - BLANC

LIN SHORT - BLANC

$210
CANNE CAMI - BLANCCANNE CAMI - BLANC

CANNE CAMI - BLANC

$130
WISHY PANT - CREAMYWISHY PANT - CREAMY

WISHY PANT - CREAMY

$310
DAMI DRESS - CREAMYDAMI DRESS - CREAMY

DAMI DRESS - CREAMY

$420
ROCCO TEE - BLANCROCCO TEE - BLANC

ROCCO TEE - BLANC

$130
DENNI PANT - OLIVEDENNI PANT - OLIVE

DENNI PANT - OLIVE

$265
VIOLET TOP - OLIVEVIOLET TOP - OLIVE

VIOLET TOP - OLIVE

$250
VIOLET DRESS - OLIVEVIOLET DRESS - OLIVE

VIOLET DRESS - OLIVE

$385
VIOLET SKIRT - OLIVEVIOLET SKIRT - OLIVE

VIOLET SKIRT - OLIVE

$250
JOLEE SUNDRESS - OLIVEJOLEE SUNDRESS - OLIVE

JOLEE SUNDRESS - OLIVE

$395
JOLEE BLOUSE - OLIVEJOLEE BLOUSE - OLIVE

JOLEE BLOUSE - OLIVE

$275
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About

Primness is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.

Each collection is non-structured and contemporary, creating luxury staples for every day.

Made in Australia.

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