{"title":"DRESSES","description":"","products":[{"product_id":"qi-dress","title":"QI DRESS - CHAMPAGNE","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e30% Silk\/70% Cotton\u003c\/p\u003e\n\u003cp\u003eThe Qi Dress is a gorgeous dress for those warm summer days and nights. Can be worn dressy or casual. Offering a relaxed, straight cut silhouette, with a ruffled hemline. Constructed from our beautiful cotton\/silk blend this dress is lightweight, sheer and the perfect layering piece. Soft draped body with a loose, comfortable fit. Finished with a double neaten hemline that falls past the knees.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 104cm\u003c\/p\u003e\n\u003cp\u003eModel is 176cm\/5'7, bust 75cm\/29’, waist 60cm\/23’, hips 82cm\/32’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40101813518535,"sku":"SP21-3-PRIM466-CHAMPAGNE-1","price":160.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":40131426123975,"sku":"SP21-3-PRIM466-CHAMPAGNE-2","price":160.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":40131426156743,"sku":"SP21-3-PRIM466-CHAMPAGNE-3","price":160.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/qi-dress-champagne-final-sale-471269.jpg?v=1678934914"},{"product_id":"obsession-dress-pink-pop","title":"OBSESSION DRESS - PINK POP","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Satin Silk\u003c\/p\u003e\n\u003cp\u003eAre you ready for the obsession? This stunning dress is cut on the bias creating the most flattering fit. The satin silk falls perfectly with the panelled angular skirt, giving the body the right amount of swing. Beautifully french seamed and top stitched, with a sculpted v-neckline. Double neatened hemline, long line silhouette and binding on the armhole and neckline. The dress that will make you feel great. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 126cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40465985536199,"sku":"R21-2-PRIM661-PINK-1","price":460.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":40465985568967,"sku":"R21-2-PRIM661-PINK-2","price":460.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40465985601735,"sku":"R21-2-PRIM661-PINK-3","price":460.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/Primness_DAY2_300421_7272.jpg?v=1781755327"},{"product_id":"obsession-dress-sugar-plum","title":"OBSESSION DRESS - SUGAR PLUM","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Satin Silk\u003c\/p\u003e\n\u003cp\u003eAre you ready for the obsession? This stunning dress is cut on the bias creating the most flattering fit. The satin silk falls perfectly with the panelled angular skirt, giving the body the right amount of swing. Beautifully french seamed and top stitched, with a sculpted v-neckline. Double neatened hemline, long line silhouette and binding on the armhole and neckline. The dress that will make you feel great. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 126cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40466025447623,"sku":"R21-2-PRIM661-PLUM-1","price":460.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":40466025480391,"sku":"R21-2-PRIM661-PLUM-2","price":460.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40466025513159,"sku":"R21-2-PRIM661-PLUM-3","price":460.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/obsession-dress-sugar-plum-464691.jpg?v=1678934859"},{"product_id":"la-jetee-dress-noir-final-sale","title":"LA JETEE DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Satin Silk\u003c\/p\u003e\n\u003cp\u003ePretty and chic. Feel your best in the La Jatee Dress, perfect for special occasions. Constructed from satin silk, making it flowy and flattering. Featuring an elasticised curved feature on both front and back to create a flattering shape. Mid-length with an uneven hemline. Curved sweet shaped neckline. French seamed and top stitched for the ultimate premium finish. Style with your favourite slides or heels to feel your best.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 95cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40466049859783,"sku":"R21-2-PRIM324-NOIR-1","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":40466049892551,"sku":"R21-2-PRIM324-NOIR-2","price":440.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":40466049925319,"sku":"R21-2-PRIM324-NOIR-3","price":440.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/la-jetee-dress-noir-final-sale-767086.jpg?v=1679544617"},{"product_id":"wica-dress-tan","title":"WICA DRESS - TAN","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eRelaxed and oversized with a touch of femininity. The Wica Dress is a pretty addition to your summer wardrobe, featuring a boxy fit and pretty frill detailing on the hemline. Beautiful natural shell buttons on the front placket. Elbow length sleeves. Midi length. Wear with optional belt to cinch at the waist to dress for a more elegant outfit. \u003c\/p\u003e\n\u003cp\u003eGarment Length:  117cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40466843861191,"sku":"R21-3-PRIM691-TAN-1","price":180.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":40466843926727,"sku":"R21-3-PRIM691-TAN-2","price":180.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40466843959495,"sku":"R21-3-PRIM691-TAN-3","price":180.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/wica-dress-tan-144894.jpg?v=1678935175"},{"product_id":"wica-dress-blanc","title":"WICA DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eRelaxed and oversized with a touch of femininity. The Wica Dress is a pretty addition to your summer wardrobe, featuring a boxy fit and pretty frill detailing on the hemline. Beautiful natural shell buttons on the front placket. Elbow length sleeves. Midi length. Wear with optional belt to cinch at the waist to dress for a more elegant outfit. \u003c\/p\u003e\n\u003cp\u003eGarment Length:  117cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40466948096199,"sku":"R21-3-PRIM691-BLANC-1","price":360.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":40466948128967,"sku":"R21-3-PRIM691-BLANC-2","price":360.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40466948161735,"sku":"R21-3-PRIM691-BLANC-3","price":360.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/Primness_DAY2_300421_6701.jpg?v=1781754768"},{"product_id":"wica-dress-powder-grey","title":"WICA DRESS - POWDER GREY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eRelaxed and oversized with a touch of femininity. The Wica Dress is a pretty addition to your summer wardrobe, featuring a boxy fit and pretty frill detailing on the hemline. Beautiful natural shell buttons on the front placket. Elbow length sleeves. Midi length. Wear with optional belt to cinch at the waist to dress for a more elegant outfit. \u003c\/p\u003e\n\u003cp\u003eGarment Length:  117cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40467032015047,"sku":"R21-3-PRIM691-GREY-1","price":360.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":40467032047815,"sku":"R21-3-PRIM691-GREY-2","price":360.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":40467032080583,"sku":"R21-3-PRIM691-GREY-3","price":360.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/wica-dress-powder-grey-559615.jpg?v=1678935171"},{"product_id":"pooly-dress-tan","title":"POOLY DRESS - TAN","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile \/ 100% Cotton Embroidery Lace \u003c\/p\u003e\n\u003cp\u003eThe Pooly Dress is the ultimate poolside outfit. An easy, go-to cotton dress, with subtle and sweet embroidery lace trim detail around the hems, with a waistline drawstring for easy adjustment and styling. Pack for travelling to summer destinations or wear around the house on balmy nights, the Pooly Dress is an iconic summer style.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 112cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40467042730183,"sku":"R21-3-PRIM663-TAN-1","price":198.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":40467042762951,"sku":"R21-3-PRIM663-TAN-2","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40467042795719,"sku":"R21-3-PRIM663-TAN-3","price":198.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/pooly-dress-tan-977878.jpg?v=1678934899"},{"product_id":"pooly-dress-blanc","title":"POOLY DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile \/ 100% Cotton Embroidery Lace \u003c\/p\u003e\n\u003cp\u003eThe Pooly Dress is the ultimate poolside outfit. An easy, go-to cotton dress, with subtle and sweet embroidery lace trim detail around the hems, with a waistline drawstring for easy adjustment and styling. Pack for travelling to summer destinations or wear around the house on balmy nights, the Pooly Dress is an iconic summer style.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 112cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/32’, waist 69cm\/27’, hips 91cm\/36’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":40467044303047,"sku":"R21-3-PRIM663-BLANC-1","price":198.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":40467044335815,"sku":"R21-3-PRIM663-BLANC-2","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":40467044368583,"sku":"R21-3-PRIM663-BLANC-3","price":198.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/pooly-dress-blanc-991974.jpg?v=1678934897"},{"product_id":"aria-knit-shirt-dress-marmalade","title":"ARIA KNIT SHIRT DRESS - MARMALADE","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Organic Heavy Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA relaxed take on a classic silhouette. The Aria Knit Shirt Dress is a relaxed button up shirt dress made from ultra-soft organic heavy cotton. French seamed and top stitched for a premium finish. Simple detailing with beautiful shell buttons. Collared neckline, cuffed sleeves and up-down hemline. Wear with optional belt to cinch at the waist to dress for a more elegant outfit. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 102cm\u003cbr\u003eModel is 170cm\/5'6, bust 82cm\/33', waist 62cm\/24', hips 92cm\/36' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42126253293767,"sku":"AW22-1-PRIM773-MARMALADE-1","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42126253326535,"sku":"AW22-1-PRIM773-MARMALADE-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42126253359303,"sku":"AW22-1-PRIM773-MARMALADE-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/aria-knit-shirt-dress-marmalade-963549.jpg?v=1678933817"},{"product_id":"box-l-s-dress-noir","title":"BOX L\/S DRESS- NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Organic Heavy Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOur best-selling Box L\/S Dress is back in perfect new shades. Constructed from our organic heavy cotton featuring a batwing sleeve and draped body silhouette. Oversized fit with a raw, curved hemline. Falls past the knees. Can be worn dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 105cm\u003cbr\u003eModel is 170cm\/5'6, bust 82cm\/33', waist 62cm\/24', hips 92cm\/36' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42159414247623,"sku":"AW22-3-PRIM239-NOIR-1","price":240.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42159414280391,"sku":"AW22-3-PRIM239-NOIR-2","price":240.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42159414313159,"sku":"AW22-3-PRIM239-NOIR-3","price":240.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/box-ls-dress-noir-575780.jpg?v=1678933891"},{"product_id":"ruffles-shirt-dress-blanc","title":"RUFFLES SHIRT DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Ruffles Shirt Dress is a new pretty addition to your wardrobe. A classic silhouette boasting perfectly gathered ruffles on the shoulders and front placket. Constructed from crisp woven cotton in a relaxed shape. Beautiful natural shell buttons, collared neckline, cuffed sleeves and up-down hemline. Falls to the knees. Wear casual or dressy.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 100cm\u003cbr\u003eModel is 170cm\/5'6, bust 82cm\/33', waist 62cm\/24', hips 92cm\/36' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42159470248135,"sku":"AW22-3-PRIM767-BLANC-1","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42159470280903,"sku":"AW22-3-PRIM767-BLANC-2","price":198.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42159470313671,"sku":"AW22-3-PRIM767-BLANC-3","price":198.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/ruffles-shirt-dress-blanc-149819.jpg?v=1678935015"},{"product_id":"bibo-dress-blanc","title":"BIBO DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Woven Cotton\u003cbr\u003e\u003cbr\u003eOur ever-loved collarless shirt has been reimagined. Meet the classic Bibo Dress. The combination of the crisp fabric and a relaxed cut make this dress a casual favourite. Featuring a collarless neckline with front placket and shell buttons. Two functional side pockets. A feminine shirt tail hemline. French seamed and top stitched for the ultimate finish. This best-seller can be worn dressy or casual.\u003cbr\u003e\u003cbr\u003eGarment Length: 99cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42161877582023,"sku":"SP22-1-PRIM781-BLANC-1","price":170.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42161877614791,"sku":"SP22-1-PRIM781-BLANC-2","price":170.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42161877647559,"sku":"SP22-1-PRIM781-BLANC-3","price":170.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bibo-dress-blanc-155887.jpg?v=1679544530"},{"product_id":"bibo-dress-noir","title":"BIBO DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Woven Cotton\u003cbr\u003e\u003cbr\u003eOur ever-loved collarless shirt has been reimagined. Meet the classic Bibo Dress. The combination of the crisp fabric and a relaxed cut make this dress a casual favourite. Featuring a collarless neckline with front placket and shell buttons. Two functional side pockets. A feminine shirt tail hemline. French seamed and top stitched for the ultimate finish. This best-seller can be worn dressy or casual.\u003cbr\u003e\u003cbr\u003eGarment Length: 99cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42161878499527,"sku":"SP22-1-PRIM781-NOIR-1","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42161878532295,"sku":"SP22-1-PRIM781-NOIR-2","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42161878565063,"sku":"SP22-1-PRIM781-NOIR-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_824.jpg?v=1781136338"},{"product_id":"bibo-dress-lilac","title":"BIBO DRESS - LILAC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Woven Cotton\u003cbr\u003e\u003cbr\u003eOur ever-loved collarless shirt has been reimagined. Meet the classic Bibo Dress. The combination of the crisp fabric and a relaxed cut make this dress a casual favourite. Featuring a collarless neckline with front placket and shell buttons. Two functional side pockets. A feminine shirt tail hemline. French seamed and top stitched for the ultimate finish. This best-seller can be worn dressy or casual.\u003cbr\u003e\u003cbr\u003eGarment Length: 99cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42161879482567,"sku":"S25-1-PRIM781-LILAC-1","price":170.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42161879515335,"sku":"S25-1-PRIM781-LILAC-2","price":170.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42161879548103,"sku":"S25-1-PRIM781-LILAC-3","price":170.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/Primness_SP_84392.jpg?v=1762487416"},{"product_id":"itok-dress-noir","title":"ITOK DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eThe Itok Dress takes dreamy to the next level. This lightweight cotton dress boasts a flowing sleeve, and cute gathered skirt. A high-low hemline with a neat double turn back hemline. A curved neckline with self-binding. All beautifully constructed with french seams and top stitching. Two internal pockets. Flattering details in all the right places, this dress can be worn either dressy or casual. Simple and soft. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 102cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162194710727,"sku":"SP22-3-PRIM779-NOIR-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42162194743495,"sku":"SP22-3-PRIM779-NOIR-2","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42162194776263,"sku":"SP22-3-PRIM779-NOIR-3","price":385.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/itok-dress-noir-115887.jpg?v=1678934337"},{"product_id":"tabi-dress-sunset","title":"TABI DRESS - SUNSET","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Sueded Silk\u003c\/p\u003e\n\u003cp\u003eThe Tabi Dress has arrived in our ever-loved sueded silk. A boxy cut with a twisted neckline. Elbow length sleeves with button tabs and the option to wear sleeves rolled up. Double turn back hemline and sleeve cuff. French seamed and top stitched for a premium finish. Casual fit with a loose body. Two internal side pockets. Falls to the knees. Designed to get better with each wear.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 98cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162196218055,"sku":"SP22-3-PRIM689-SUNSET-1","price":230.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42162196250823,"sku":"SP22-3-PRIM689-SUNSET-2","price":230.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42162196283591,"sku":"SP22-3-PRIM689-SUNSET-3","price":230.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/tabi-dress-sunset-120232.jpg?v=1678935130"},{"product_id":"tabi-dress-punchy","title":"TABI DRESS - PUNCHY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Sueded Silk\u003c\/p\u003e\n\u003cp\u003eThe Tabi Dress has arrived in our ever-loved sueded silk. A boxy cut with a twisted neckline. Elbow length sleeves with button tabs and the option to wear sleeves rolled up. Double turn back hemline and sleeve cuff. French seamed and top stitched for a premium finish. Casual fit with a loose body. Two internal side pockets. Falls to the knees. Designed to get better with each wear.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 98cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162196906183,"sku":"SP22-3-PRIM689-PUNCHY-1","price":230.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42162196938951,"sku":"SP22-3-PRIM689-PUNCHY-2","price":230.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42162196971719,"sku":"SP22-3-PRIM689-PUNCHY-3","price":230.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/tabi-dress-punchy-857373.jpg?v=1678935126"},{"product_id":"mia-tee-dress-noir","title":"MIA TEE DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Linen\u003c\/p\u003e\n\u003cp\u003eThe Mia Tee Dress has arrived and is simplicity at its finest. An a-line cut with a signature back seam detail. Curved neckline with self-binding. Double turn back hemline and sleeve cuff. French seamed and top stitched for a premium finish. Casual fit with a loose body. Two internal side pockets. Falls to the knees. A go-to dress for the warmer months.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 95cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162198020295,"sku":"SP22-3-PRIM783-NOIR-1","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42162198053063,"sku":"SP22-3-PRIM783-NOIR-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42162198085831,"sku":"SP22-3-PRIM783-NOIR-3","price":340.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/mia-tee-dress-noir-811998.jpg?v=1679544428"},{"product_id":"mia-tee-dress-blanc","title":"MIA TEE DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Linen\u003c\/p\u003e\n\u003cp\u003eThe Mia Tee Dress has arrived and is simplicity at its finest. An a-line cut with a signature back seam detail. Curved neckline with self-binding. Double turn back hemline and sleeve cuff. French seamed and top stitched for a premium finish. Casual fit with a loose body. Two internal side pockets. Falls to the knees. A go-to dress for the warmer months.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 95cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162200838343,"sku":"SP22-3-PRIM783-BLANC-1","price":170.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42162200871111,"sku":"SP22-3-PRIM783-BLANC-2","price":170.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42162200903879,"sku":"SP22-3-PRIM783-BLANC-3","price":170.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/mia-tee-dress-blanc-237357.jpg?v=1678934538"},{"product_id":"paddock-dress-noir","title":"PADDOCK DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMain: 100% Cotton Voile. Trim: 30% Silk\/70% Cotton.\u003c\/p\u003e\n\u003cp\u003eThe Paddock Dress is an elegant simple a-line cut shape. Featuring wide fixed straps for bra-coverage and a slight rounded neckline. Two dreamy gathered ruffle inserts. Neckline and ruffles cut in contrast cotton silk fabrication. All beautifully constructed with french seams and top stitching. Two internal pockets. Non-iron. Falls past the knees. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 110cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162259558599,"sku":"SP22-4-PRIM726-NOIR-1","price":395.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42162259591367,"sku":"SP22-4-PRIM726-NOIR-2","price":395.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42162259624135,"sku":"SP22-4-PRIM726-NOIR-3","price":395.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/paddock-dress-noir-981762.jpg?v=1678934863"},{"product_id":"paddock-dress-minted","title":"PADDOCK DRESS - MINTED","description":"\u003cp\u003eMADE IN AUSTRALIA \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eMain: 100% Cotton Voile. Trim: 30% Silk\/70% Cotton.\u003c\/p\u003e\n\u003cp\u003eThe Paddock Dress is an elegant simple a-line cut shape. Featuring wide fixed straps for bra-coverage and a slight rounded neckline. Two dreamy gathered ruffle inserts. Neckline and ruffles cut in contrast cotton silk fabrication. All beautifully constructed with french seams and top stitching. Two internal pockets. Non-iron. Falls past the knees. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 110cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162261721287,"sku":"SP22-4-PRIM726-MINTED-1","price":395.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42162261754055,"sku":"SP22-4-PRIM726-MINTED-2","price":395.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":42162261786823,"sku":"SP22-4-PRIM726-MINTED-3","price":395.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/paddock-dress-minted-523845.jpg?v=1678934863"},{"product_id":"sunchaser-tunic-minted","title":"SUNCHASER TUNIC - MINTED","description":"\u003cp\u003e\u003cem\u003e\u003c\/em\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Satin Silk\u003c\/p\u003e\n\u003cp\u003eThe Sunchaser Tunic is a beautiful satin silk, boxy style dress. Dropped, double layered sleeves with a wide neckline. Straight cut with french seams and premium top stitching. Style this piece layered or wear it alone. Can be worn casual or dressy. This style is the Sunchaser Top in a longer cut.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 90cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162311889095,"sku":"SP22-4-PRIM605-MINTED-1","price":395.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":42162311921863,"sku":"SP22-4-PRIM605-MINTED-2","price":395.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42162311954631,"sku":"SP22-4-PRIM605-MINTED-3","price":395.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/sunchaser-tunic-minted-499305.jpg?v=1679544286"},{"product_id":"bindie-shirt-dress-noir-1","title":"BINDIE SHIRT DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eOur ever-loved collarless shirt has been reimagined. Meet the classic Bindie Dress. The combination of the crisp fabric and a relaxed cut make this dress a casual favourite. Featuring a collarless neckline with front placket and shell buttons. Two functional side pockets. A feminine shirt tail hemline. French seamed and top stitched for the ultimate finish. This best-seller can be worn dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 102cm\u003cbr\u003eModel is 173cm\/5'6, bust 81cm\/32', waist 64cm\/25', hips 90cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43074760802503,"sku":"AW23-1-PRIM508-NOIR-1","price":355.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43074760835271,"sku":"AW23-1-PRIM508-NOIR-2","price":355.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43074760868039,"sku":"AW23-1-PRIM508-NOIR-3","price":355.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bindie-shirt-dress-noir-238287.jpg?v=1679540318"},{"product_id":"bravi-dress-noir","title":"BRAVI DRESS - NOIR","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% Signature Cotton Jersey \/ 80gsm\u003c\/p\u003e\n\u003cp\u003eThe Bravi Dress is the perfect trans-seasonal essential. A classic shape, in our signature cotton jersey featuring a higher neck for extra coverage. Loose body silhouette with long sleeves. Featuring a front and back seam detail with a natural twist. Twin needle hem and cuff. Perfect for layering or on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGarment Length: 102cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076046061767,"sku":"AW23-3-PRIM840-NOIR-1","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076046094535,"sku":"AW23-3-PRIM840-NOIR-2","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43076046127303,"sku":"AW23-3-PRIM840-NOIR-3","price":195.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bravi-dress-noir-pre-order-539538.jpg?v=1683080687"},{"product_id":"bravi-dress-clover","title":"BRAVI DRESS - CLOVER","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% Signature Cotton Jersey \/ 80gsm\u003c\/p\u003e\n\u003cp\u003eThe Bravi Dress is the perfect trans-seasonal essential. A classic shape, in our signature cotton jersey featuring a higher neck for extra coverage. Loose body silhouette with long sleeves. Featuring a front and back seam detail with a natural twist. Twin needle hem and cuff. Perfect for layering or on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGarment Length: 102cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076048289991,"sku":"AW23-3-PRIM840-CLOVER-1","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076048322759,"sku":"AW23-3-PRIM840-CLOVER-2","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43076048355527,"sku":"AW23-3-PRIM840-CLOVER-3","price":195.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bravi-dress-clover-pre-order-535602.jpg?v=1683080688"},{"product_id":"bravi-dress-clay","title":"BRAVI DRESS - CLAY","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e100% Signature Cotton Jersey \/ 80gsm\u003c\/p\u003e\n\u003cp\u003eThe Bravi Dress is the perfect trans-seasonal essential. A classic shape, in our signature cotton jersey featuring a higher neck for extra coverage. Loose body silhouette with long sleeves. Featuring a front and back seam detail with a natural twist. Twin needle hem and cuff. Perfect for layering or on its own.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGarment Length: 102cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076049993927,"sku":"AW23-3-PRIM840-CLAY-1","price":98.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":43076050026695,"sku":"AW23-3-PRIM840-CLAY-2","price":98.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43076050059463,"sku":"AW23-3-PRIM840-CLAY-3","price":98.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bravi-dress-clay-pre-order-765829.jpg?v=1683080689"},{"product_id":"venus-jumper-dress-noir","title":"VENUS JUMPER DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Fleecy\u003c\/p\u003e\n\u003cp\u003eThe ultimate winter dress is here, the Venus Jumper Dress. Our new casual favourite. A luxe \u003cmeta charset=\"utf-8\"\u003eaddition to lounge wear with a dropped shoulder and waisted seam with detailed stitching. Features our signature fleecy cotton, wide cuffed sleeves and hem band. Banded style collar, with a button up neck detail. A new easy go-to winter dress with a twist. Makes getting dressed easy.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076073554119,"sku":"AW23-4-PRIM824-NOIR-1","price":355.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":43076073586887,"sku":"AW23-4-PRIM824-NOIR-2","price":355.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43076073619655,"sku":"AW23-4-PRIM824-NOIR-3","price":355.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/venus-jumper-dress-noir-pre-order-915802.jpg?v=1683080970"},{"product_id":"venus-jumper-dress-hibiscus","title":"VENUS JUMPER DRESS - HIBISCUS","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Fleecy\u003c\/p\u003e\n\u003cp\u003eThe ultimate winter dress is here, the Venus Jumper Dress. Our new casual favourite. A luxe \u003cmeta charset=\"utf-8\"\u003eaddition to lounge wear with a dropped shoulder and waisted seam with detailed stitching. Features our signature fleecy cotton, wide cuffed sleeves and hem band. Banded style collar, with a button up neck detail. A new easy go-to winter dress with a twist. Makes getting dressed easy.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076074602695,"sku":"AW23-4-PRIM824-HIBISCUS-1","price":355.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076074635463,"sku":"AW23-4-PRIM824-HIBISCUS-2","price":355.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43076074668231,"sku":"AW23-4-PRIM824-HIBISCUS-3","price":355.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/venus-jumper-dress-hibiscus-pre-order-363353.jpg?v=1683080970"},{"product_id":"venus-jumper-dress-blue-tune","title":"VENUS JUMPER DRESS - BLUE TUNE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Fleecy\u003c\/p\u003e\n\u003cp\u003eThe ultimate winter dress is here, the Venus Jumper Dress. Our new casual favourite. A luxe \u003cmeta charset=\"utf-8\"\u003eaddition to lounge wear with a dropped shoulder and waisted seam with detailed stitching. Features our signature fleecy cotton, wide cuffed sleeves and hem band. Banded style collar, with a button up neck detail. A new easy go-to winter dress with a twist. Makes getting dressed easy.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076077355207,"sku":"AW23-4-PRIM824-BLUE-1","price":355.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076077387975,"sku":"AW23-4-PRIM824-BLUE-2","price":355.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43076077420743,"sku":"AW23-4-PRIM824-BLUE-3","price":355.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/70678707-4267-4B2A-AA7D-9CD5190C9136.jpg?v=1781741946"},{"product_id":"lonlon-shirt-dress-blanc","title":"LONLON SHIRT DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Sueded Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lonlon Shirt Dress is the perfect crisp everyday essential. Crafted from our new sueded cotton fabrication, this easy fit button down dress features a tailored shirt collar and cuff. \u003cmeta charset=\"utf-8\"\u003eBeautiful shell buttons with a dipped shirt tail hemline. The combination of the crisp fabric in a relaxed cut make this dress a casual favourite. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 99cm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076128309447,"sku":"AW23-4-PRIM847-BLANC-1","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":43076128342215,"sku":"AW23-4-PRIM847-BLANC-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43076128374983,"sku":"AW23-4-PRIM847-BLANC-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lonlon-shirt-dress-blanc-pre-order-229436.jpg?v=1683080867"},{"product_id":"lonlon-shirt-dress-hibiscus","title":"LONLON SHIRT DRESS - HIBISCUS","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Sueded Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lonlon Shirt Dress is the perfect crisp everyday essential. Crafted from our new sueded cotton fabrication, this easy fit button down dress features a tailored shirt collar and cuff. \u003cmeta charset=\"utf-8\"\u003eBeautiful shell buttons with a dipped shirt tail hemline. The combination of the crisp fabric in a relaxed cut make this dress a casual favourite. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 99cm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076131029191,"sku":"AW23-4-PRIM847-HIBISCUS-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076131061959,"sku":"AW23-4-PRIM847-HIBISCUS-2","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43076131094727,"sku":"AW23-4-PRIM847-HIBISCUS-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lonlon-shirt-dress-hibiscus-pre-order-842875.jpg?v=1683080867"},{"product_id":"lonlon-shirt-dress-plum","title":"LONLON SHIRT DRESS - PLUM","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Sueded Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lonlon Shirt Dress is the perfect crisp everyday essential. Crafted from our new sueded cotton fabrication, this easy fit button down dress features a tailored shirt collar and cuff. \u003cmeta charset=\"utf-8\"\u003eBeautiful shell buttons with a dipped shirt tail hemline. The combination of the crisp fabric in a relaxed cut make this dress a casual favourite. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 99cm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076131750087,"sku":"AW23-4-PRIM847-PLUM-1","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":43076131782855,"sku":"AW23-4-PRIM847-PLUM-2","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43076131815623,"sku":"AW23-4-PRIM847-PLUM-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lonlon-shirt-dress-plum-pre-order-728292.jpg?v=1683080868"},{"product_id":"lonlon-shirt-dress-blue-tune","title":"LONLON SHIRT DRESS - BLUE TUNE","description":"\u003cp\u003eMADE IN AUSTRALIA \u003c\/p\u003e\n\u003cp\u003e100% Sueded Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Lonlon Shirt Dress is the perfect crisp everyday essential. Crafted from our new sueded cotton fabrication, this easy fit button down dress features a tailored shirt collar and cuff. \u003cmeta charset=\"utf-8\"\u003eBeautiful shell buttons with a dipped shirt tail hemline. The combination of the crisp fabric in a relaxed cut make this dress a casual favourite. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 99cm\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eModel is 179cm\/5'9, bust 84cm\/33', waist 61cm\/24', hips 94cm\/37' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43076132733127,"sku":"AW23-4-PRIM847-BLUE-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43076132765895,"sku":"AW23-4-PRIM847-BLUE-2","price":385.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43076132798663,"sku":"AW23-4-PRIM847-BLUE-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lonlon-shirt-dress-blue-tune-pre-order-364037.jpg?v=1683080867"},{"product_id":"island-shirt-dress-noir","title":"ISLAND SHIRT DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Linen\u003c\/p\u003e\n\u003cp\u003eThe Island Shirt Dress is a relaxed button up dress with a classic style collar. Boasting a wide cut which falls dreamily on the body. Natural shell buttons with a dropped shoulder sleeve. French seamed and top stitched for a premium finish. Knee length with two side pockets. Simple design with fuss free detailing.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278011367623,"sku":"SP23-1-PRIM838-NOIR-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278011400391,"sku":"SP23-1-PRIM838-NOIR-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278011433159,"sku":"SP23-1-PRIM838-NOIR-3","price":385.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/island-shirt-dress-noir-pre-order-524337.jpg?v=1694631251"},{"product_id":"island-shirt-dress-dark-navy","title":"ISLAND SHIRT DRESS - DARK NAVY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Linen\u003c\/p\u003e\n\u003cp\u003eThe Island Shirt Dress is a relaxed button up dress with a classic style collar. Boasting a wide cut which falls dreamily on the body. Natural shell buttons with a dropped shoulder sleeve. French seamed and top stitched for a premium finish. Knee length with two side pockets. Simple design with fuss free detailing.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e\n\u003cp\u003eWe are always happy to help and can be contacted via email at contact@primness.com or phone 03 9023 8705. Alternatively click on our live chat.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278011662535,"sku":"SP23-1-PRIM838-NAVY-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278011695303,"sku":"SP23-1-PRIM838-NAVY-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278011728071,"sku":"SP23-1-PRIM838-NAVY-3","price":385.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/island-shirt-dress-dark-navy-pre-order-101167.jpg?v=1694631251"},{"product_id":"love-dress-blanc-1","title":"LOVE DRESS - BLANC","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eThe Love Dress is a dreamy silhouette that we love! Featuring a tiered skirt with a voluminous flare. Binding across the V-neckline. All beautifully constructed with french seams and top stitching. The perfect party season dress. The Love Dress will take you from summer day to summer night on repeat.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003c\/p\u003e\n\u003cp\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278017036487,"sku":"SP23-1-PRIM788-BLANC-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278017069255,"sku":"SP23-1-PRIM788-BLANC-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278017102023,"sku":"SP23-1-PRIM788-BLANC-3","price":385.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-1032.jpgEDIT_26d29078-d43f-453f-b959-56c27f034905.jpg?v=1781739792"},{"product_id":"love-dress-noir-1","title":"LOVE DRESS - NOIR","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eThe Love Dress is a dreamy silhouette that we love! Featuring a tiered skirt with a voluminous flare. Binding across the V-neckline. All beautifully constructed with french seams and top stitching. The perfect party season dress. The Love Dress will take you from summer day to summer night on repeat.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003c\/p\u003e\n\u003cp\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278017167559,"sku":"SP23-1-PRIM788-NOIR-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278017200327,"sku":"SP23-1-PRIM788-NOIR-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278017233095,"sku":"SP23-1-PRIM788-NOIR-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/love-dress-noir-pre-order-436801.jpg?v=1694631310"},{"product_id":"love-dress-dark-navy","title":"LOVE DRESS - DARK NAVY","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eThe Love Dress is a dreamy silhouette that we love! Featuring a tiered skirt with a voluminous flare. Binding across the V-neckline. All beautifully constructed with french seams and top stitching. The perfect party season dress. The Love Dress will take you from summer day to summer night on repeat.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003c\/p\u003e\n\u003cp\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278017364167,"sku":"SP23-1-PRIM788-NAVY-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278017396935,"sku":"SP23-1-PRIM788-NAVY-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278017429703,"sku":"SP23-1-PRIM788-NAVY-3","price":385.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/love-dress-dark-navy-pre-order-968505.jpg?v=1694631311"},{"product_id":"love-dress-dove","title":"LOVE DRESS - DOVE","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eThe Love Dress is a dreamy silhouette that we love! Featuring a tiered skirt with a voluminous flare. Binding across the V-neckline. All beautifully constructed with french seams and top stitching. The perfect party season dress. The Love Dress will take you from summer day to summer night on repeat.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003c\/p\u003e\n\u003cp\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278020313287,"sku":"SP23-1-PRIM788-DOVE-1","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278020346055,"sku":"SP23-1-PRIM788-DOVE-2","price":385.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278020378823,"sku":"SP23-1-PRIM788-DOVE-3","price":385.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/love-dress-dove-pre-order-956090.jpg?v=1694631308"},{"product_id":"gigi-dress-noir-1","title":"GIGI DRESS - NOIR","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Crepe Silk\u003c\/p\u003e\n\u003cp\u003eThe Gigi Dress is a lightweight wardrobe staple boasting a simple shape. A flattering swing body in an A-line cut. Rounded neckline with self-binding. Curved hemline which falls below the knee. Hem and cuff are both double neatened. Constructed from 100% crepe silk which gives perfect drape to this classic style. Beautifully french seamed and top stitched for the ultimate finish. Wear either dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 105cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278025654471,"sku":"SP23-2-PRIM327-NOIR-1","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278025687239,"sku":"SP23-2-PRIM327-NOIR-2","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278025720007,"sku":"SP23-2-PRIM327-NOIR-3","price":420.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/gigi-dress-noir-574744.jpg?v=1697531405"},{"product_id":"gigi-dress-poppy","title":"GIGI DRESS - POPPY","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Crepe Silk\u003c\/p\u003e\n\u003cp\u003eThe Gigi Dress is a lightweight wardrobe staple boasting a simple shape. A flattering swing body in an A-line cut. Rounded neckline with self-binding. Curved hemline which falls below the knee. Hem and cuff are both double neatened. Constructed from 100% crepe silk which gives perfect drape to this classic style. Beautifully french seamed and top stitched for the ultimate finish. Wear either dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 105cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278025949383,"sku":"SP23-2-PRIM327-POPPY-1","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278025982151,"sku":"SP23-2-PRIM327-POPPY-2","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278026014919,"sku":"SP23-2-PRIM327-POPPY-3","price":420.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-0789.jpg?v=1781740133"},{"product_id":"gigi-dress-berry","title":"GIGI DRESS - BERRY","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Crepe Silk\u003c\/p\u003e\n\u003cp\u003eThe Gigi Dress is a lightweight wardrobe staple boasting a simple shape. A flattering swing body in an A-line cut. Rounded neckline with self-binding. Curved hemline which falls below the knee. Hem and cuff are both double neatened. Constructed from 100% crepe silk which gives perfect drape to this classic style. Beautifully french seamed and top stitched for the ultimate finish. Wear either dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 105cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278026178759,"sku":"SP23-2-PRIM327-BERRY-1","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278026211527,"sku":"SP23-2-PRIM327-BERRY-2","price":420.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278026244295,"sku":"SP23-2-PRIM327-BERRY-3","price":420.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/0P8A3609.jpg?v=1781740003"},{"product_id":"nuna-dress-blanc","title":"NUNA DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Organic Heavy Cotton\u003c\/p\u003e\n\u003cp\u003eThe Nuna Dress makes for the perfect everyday outfit, featuring our ultra-soft cotton fabrication. This fabric is heavier in weight and non-sheer. A relaxed straight fit with a twin needle hemline and twisted neckband. Falls above the knee. Super soft, luxe comfort. The easy throw on for warmer days.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 93cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278026277063,"sku":"SP23-2-PRIM880-BLANC-1","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278026309831,"sku":"SP23-2-PRIM880-BLANC-2","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278026342599,"sku":"SP23-2-PRIM880-BLANC-3","price":210.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/nuna-dress-blanc-281955.jpg?v=1697531562"},{"product_id":"nuna-dress-noir","title":"NUNA DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Organic Heavy Cotton\u003c\/p\u003e\n\u003cp\u003eThe Nuna Dress makes for the perfect everyday outfit, featuring our ultra-soft cotton fabrication. This fabric is heavier in weight and non-sheer. A relaxed straight fit with a twin needle hemline and twisted neckband. Falls above the knee. Super soft, luxe comfort. The easy throw on for warmer days.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 93cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278026670279,"sku":"SP23-2-PRIM880-NOIR-1","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278026703047,"sku":"SP23-2-PRIM880-NOIR-2","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278026735815,"sku":"SP23-2-PRIM880-NOIR-3","price":210.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/nuna-dress-noir-340613.jpg?v=1697531561"},{"product_id":"nuna-dress-flamingo","title":"NUNA DRESS - FLAMINGO","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Organic Heavy Cotton\u003c\/p\u003e\n\u003cp\u003eThe Nuna Dress makes for the perfect everyday outfit, featuring our ultra-soft cotton fabrication. This fabric is heavier in weight and non-sheer. A relaxed straight fit with a twin needle hemline and twisted neckband. Falls above the knee. Super soft, luxe comfort. The easy throw on for warmer days.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 93cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278027686087,"sku":"SP23-2-PRIM880-FLAMINGO-1","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278027718855,"sku":"SP23-2-PRIM880-FLAMINGO-2","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278027751623,"sku":"SP23-2-PRIM880-FLAMINGO-3","price":210.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-0657.jpgA_3b0da032-ef7b-4e35-afb5-37e6567ca12e.jpg?v=1781739952"},{"product_id":"goppi-dress-coffee","title":"GOPPI DRESS - COFFEE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003eThe Goppi Dress is a relaxed fit button up dress with a mandarin style collar. Versatile shoulder tabs, to wear sleeves either rolled up or down. Two front pockets with shirt tail hemline. French seamed and top stitched for a premium finish. Detailing is fuss free with beautiful shell buttons. This dress falls to the knees.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 95cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278028898503,"sku":"SP23-2-PRIM649-COFFEE-1","price":375.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278028931271,"sku":"SP23-2-PRIM649-COFFEE-2","price":375.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":43278028964039,"sku":"SP23-2-PRIM649-COFFEE-3","price":375.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-0411.jpgA.jpg?v=1781571552"},{"product_id":"sandy-dress-charcoal","title":"SANDY DRESS - CHARCOAL","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Signature Cotton Jersey \/ 80gsm\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe Sandy Dress is our favourite easy summer dress. Featuring a dropped shoulder and batwing sleeve. Rounded neckline and a double layered hem with the perfect twisted detailing. Sandy is an oversized and relaxed fit with an uneven hemline. Feel free to size down, this is a generous cut. Natural skew and twist. Elbow length sleeves.\u003cbr\u003e\u003cbr\u003eGarment Length: 102cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278033486023,"sku":"SP23-3-PRIM790-CHARCOAL-1","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278033518791,"sku":"SP23-3-PRIM790-CHARCOAL-2","price":195.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278033551559,"sku":"SP23-3-PRIM790-CHARCOAL-3","price":195.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/sandy-dress-charcoal-886527.jpg?v=1698940491"},{"product_id":"lourve-dress-blanc","title":"LOURVE SUNDRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eThe Lourve Sundress is a voluminous silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. This statement dress is both flowing and effortless. French seamed and top stitched for the ultimate finish. The dress boasts front and back seams with two internal side pockets. V shaped neckline with binding and adjustable straps. This is the ultimate dreamy sundress!\u003c\/p\u003e\n\u003cp\u003eFront length of garment: 101cm                      \u003cbr\u003eAdjustable strap length: 17-30cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278034993351,"sku":"SP23-3-PRIM870-BLANC-1","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278035026119,"sku":"SP23-3-PRIM870-BLANC-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278035058887,"sku":"SP23-3-PRIM870-BLANC-3","price":330.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lourve-sundress-blanc-768097.jpg?v=1698940393"},{"product_id":"lourve-dress-noir","title":"LOURVE SUNDRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eThe Lourve Sundress is a voluminous silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. This statement dress is both flowing and effortless. French seamed and top stitched for the ultimate finish. The dress boasts front and back seams with two internal side pockets. V shaped neckline with binding and adjustable straps. This is the ultimate dreamy sundress!\u003c\/p\u003e\n\u003cp\u003eFront length of garment: 101cm                      \u003cbr\u003eAdjustable strap length: 17-30cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278037319879,"sku":"SP23-3-PRIM870-NOIR-1","price":330.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":43278037352647,"sku":"SP23-3-PRIM870-NOIR-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278037385415,"sku":"SP23-3-PRIM870-NOIR-3","price":330.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lourve-sundress-noir-750097.jpg?v=1698940394"}],"url":"https:\/\/www.primness.com\/collections\/dresses.oembed?page=3","provider":"Primness","version":"1.0","type":"link"}