{"title":"COTTON VOILE DRESSES","description":null,"products":[{"product_id":"avery-shirt-dress-blanc","title":"AVERY SHIRT DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Avery Dress is an easy silhouette crafted in our relaxed cotton. This style is a hybrid of our best-selling shapes. Featuring a wide sleeve cuff and an ultra-curved hemline with a high low finish. Sleeves are an all-in-one cut with no shoulder seams. A collarless neckline with a front placket and shell buttons. French seamed and top stitched for a premium finish. Casual fit with a loose body in a lightweight soft fabrication. Wear crushed and non-iron, designed to get better with wear. Wear unbuttoned for a more undone look. Falls past the knee. Our signature cotton makes this the perfect easy-to-wear summer dress.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44367741976775,"sku":"S24-1-PRIM938-BLANC-1","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":44367742009543,"sku":"S24-1-PRIM938-BLANC-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":44367742042311,"sku":"S24-1-PRIM938-BLANC-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer246271_733a0453-78e9-4d0f-b7f4-b0c76a19d3c3.jpg?v=1727242029"},{"product_id":"devoile-shirt-dress-blanc-1","title":"DEVOILE SHIRT DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Devoile Shirt Dress is a classic style button up in soft cotton. Designed to be worn crushed. Non-iron. Short sleeves, with two hem splits. Back neck yoke features a pleat. Beautiful natural shell buttons on the front placket. French seamed and top stitched for a premium finish. Casual fit. Loose body in lightweight fabric. Our signature soft cotton makes this the perfect easy-to-wear summer dress. Falls below the knees.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425033707719,"sku":"S25-1-PRIM461-BLANC-1","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45425033740487,"sku":"S25-1-PRIM461-BLANC-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425033773255,"sku":"S25-1-PRIM461-BLANC-3","price":330.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_22628.jpg?v=1755061537"},{"product_id":"devoile-shirt-dress-noir-2","title":"DEVOILE SHIRT DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Devoile Shirt Dress is a classic style button up in soft cotton. Designed to be worn crushed. Non-iron. Short sleeves, with two hem splits. Back neck yoke features a pleat. Beautiful natural shell buttons on the front placket. French seamed and top stitched for a premium finish. Casual fit. Loose body in lightweight fabric. Our signature soft cotton makes this the perfect easy-to-wear summer dress. Falls below the knees.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425035804871,"sku":"S25-1-PRIM461-NOIR-1","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45425035837639,"sku":"S25-1-PRIM461-NOIR-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425035870407,"sku":"S25-1-PRIM461-NOIR-3","price":330.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_22717.jpg?v=1755061502"},{"product_id":"devoile-shirt-dress-raspberry","title":"DEVOILE SHIRT DRESS - RASPBERRY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Devoile Shirt Dress is a classic style button up in soft cotton. Designed to be worn crushed. Non-iron. Short sleeves, with two hem splits. Back neck yoke features a pleat. Beautiful natural shell buttons on the front placket. French seamed and top stitched for a premium finish. Casual fit. Loose body in lightweight fabric. Our signature soft cotton makes this the perfect easy-to-wear summer dress. Falls below the knees.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425036001479,"sku":"S25-1-PRIM461-RASPBERRY-1","price":330.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45425036034247,"sku":"S25-1-PRIM461-RASPBERRY-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425036067015,"sku":"S25-1-PRIM461-RASPBERRY-3","price":330.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A5473_1a274fff-f621-4320-b6eb-004382c442f0.jpg?v=1781243602"},{"product_id":"devoile-shirt-dress-sea-foam","title":"DEVOILE SHIRT DRESS - SEA FOAM","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Devoile Shirt Dress is a classic style button up in soft cotton. Designed to be worn crushed. Non-iron. Short sleeves, with two hem splits. Back neck yoke features a pleat. Beautiful natural shell buttons on the front placket. French seamed and top stitched for a premium finish. Casual fit. Loose body in lightweight fabric. Our signature soft cotton makes this the perfect easy-to-wear summer dress. Falls below the knees.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425045438663,"sku":"S25-1-PRIM461-SEAFOAM-1","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45425045471431,"sku":"S25-1-PRIM461-SEAFOAM-2","price":330.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425045504199,"sku":"S25-1-PRIM461-SEAFOAM-3","price":330.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_22685.jpg?v=1755061314"},{"product_id":"lala-shirt-dress-blanc-2","title":"LALA SHIRT DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Lala Shirt Dress is an easy silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. Featuring a semi dropped shoulder and turn up cuff. Natural shell buttons on the front placket finished with an effortless collar. Two functional front pockets. Side panel detailing and curved hemline. Falls past the knee. French seamed and top stitched. Casual fit with a loose body. Wear unbuttoned for a more undone look. Designed to get better with wear.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003cbr\u003eWe are always happy to help and can be contacted via email at contact@primness.com or phone 03 9023 8705. Alternatively click on our live chat.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45433078972615,"sku":"S25-2-PRIM562-BLANC-1","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45433079005383,"sku":"S25-2-PRIM562-BLANC-2","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45433079038151,"sku":"S25-2-PRIM562-BLANC-3","price":350.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5876.jpg?v=1755241672"},{"product_id":"lala-shirt-dress-noir-2","title":"LALA SHIRT DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Lala Shirt Dress is an easy silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. Featuring a semi dropped shoulder and turn up cuff. Natural shell buttons on the front placket finished with an effortless collar. Two functional front pockets. Side panel detailing and curved hemline. Falls past the knee. French seamed and top stitched. Casual fit with a loose body. Wear unbuttoned for a more undone look. Designed to get better with wear.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003cbr\u003eWe are always happy to help and can be contacted via email at contact@primness.com or phone 03 9023 8705. Alternatively click on our live chat.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45433079595207,"sku":"S25-2-PRIM562-NOIR-1","price":350.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45433079627975,"sku":"S25-2-PRIM562-NOIR-2","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45433079660743,"sku":"S25-2-PRIM562-NOIR-3","price":350.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5791.jpg?v=1755241595"},{"product_id":"lala-shirt-dress-cornflower","title":"LALA SHIRT DRESS - CORNFLOWER","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Lala Shirt Dress is an easy silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. Featuring a semi dropped shoulder and turn up cuff. Natural shell buttons on the front placket finished with an effortless collar. Two functional front pockets. Side panel detailing and curved hemline. Falls past the knee. French seamed and top stitched. Casual fit with a loose body. Wear unbuttoned for a more undone look. Designed to get better with wear.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003cbr\u003eWe are always happy to help and can be contacted via email at contact@primness.com or phone 03 9023 8705. Alternatively click on our live chat.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435017232583,"sku":"S25-2-PRIM562-CORNFLOWER-1","price":350.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435017265351,"sku":"S25-2-PRIM562-CORNFLOWER-2","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435017298119,"sku":"S25-2-PRIM562-CORNFLOWER-3","price":350.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A5427.jpg?v=1781740775"},{"product_id":"lala-shirt-dress-sunshine","title":"LALA SHIRT DRESS - SUNSHINE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Lala Shirt Dress is an easy silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. Featuring a semi dropped shoulder and turn up cuff. Natural shell buttons on the front placket finished with an effortless collar. Two functional front pockets. Side panel detailing and curved hemline. Falls past the knee. French seamed and top stitched. Casual fit with a loose body. Wear unbuttoned for a more undone look. Designed to get better with wear.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003cbr\u003eWe are always happy to help and can be contacted via email at contact@primness.com or phone 03 9023 8705. Alternatively click on our live chat.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435035091143,"sku":"S25-2-PRIM562-SUNSHINE-1","price":350.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435035123911,"sku":"S25-2-PRIM562-SUNSHINE-2","price":350.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":45435035156679,"sku":"S25-2-PRIM562-SUNSHINE-3","price":350.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5892.jpg?v=1755241864"},{"product_id":"beach-cover-up-blanc-1","title":"BEACH COVER UP - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Beach Cover Up is the perfect dress for long summer days. Draped silhouette with a loose comfortable fit. Features a v-neck neckline and dropped sleeves with twisted edge detailing. French seamed and top stitched with a double turn back hemline. Oversized and relaxed, featuring a cotton herringbone belt. Wear the belt tied up or loose for different silhouettes. This perfectly soft dress will make Summer days a breeze. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435076870343,"sku":"S25-2-PRIM768-BLANC-1","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435076903111,"sku":"S25-2-PRIM768-BLANC-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":45435076935879,"sku":"S25-2-PRIM768-BLANC-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A5503_ecf14c37-66c3-4a48-b170-256152e0e6ed.jpg?v=1781741083"},{"product_id":"beach-cover-up-fossil","title":"BEACH COVER UP - FOSSIL","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Beach Cover Up is the perfect dress for long summer days. Draped silhouette with a loose comfortable fit. Features a v-neck neckline and dropped sleeves with twisted edge detailing. French seamed and top stitched with a double turn back hemline. Oversized and relaxed, featuring a cotton herringbone belt. Wear the belt tied up or loose for different silhouettes. This perfectly soft dress will make Summer days a breeze. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435086635207,"sku":"S25-2-PRIM768-FOSSIL-1","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435086667975,"sku":"S25-2-PRIM768-FOSSIL-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":45435086700743,"sku":"S25-2-PRIM768-FOSSIL-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5955.jpg?v=1755240853"},{"product_id":"beach-cover-up-cornflower","title":"BEACH COVER UP - CORNFLOWER","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Beach Cover Up is the perfect dress for long summer days. Draped silhouette with a loose comfortable fit. Features a v-neck neckline and dropped sleeves with twisted edge detailing. French seamed and top stitched with a double turn back hemline. Oversized and relaxed, featuring a cotton herringbone belt. Wear the belt tied up or loose for different silhouettes. This perfectly soft dress will make Summer days a breeze. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435088928967,"sku":"S25-2-PRIM768-CORNFLOWER-1","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435088961735,"sku":"S25-2-PRIM768-CORNFLOWER-2","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435088994503,"sku":"S25-2-PRIM768-CORNFLOWER-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_6050.jpg?v=1755240732"},{"product_id":"beach-cover-up-sunshine","title":"BEACH COVER UP - SUNSHINE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Beach Cover Up is the perfect dress for long summer days. Draped silhouette with a loose comfortable fit. Features a v-neck neckline and dropped sleeves with twisted edge detailing. French seamed and top stitched with a double turn back hemline. Oversized and relaxed, featuring a cotton herringbone belt. Wear the belt tied up or loose for different silhouettes. This perfectly soft dress will make Summer days a breeze. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 96cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435091845319,"sku":"S25-2-PRIM768-SUNSHINE-1","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435091878087,"sku":"S25-2-PRIM768-SUNSHINE-2","price":340.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435091910855,"sku":"S25-2-PRIM768-SUNSHINE-3","price":340.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_22613.jpg?v=1755240686"},{"product_id":"jojo-dress-blanc","title":"JOJO DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435094008007,"sku":"S25-2-PRIM934-BLANC-1","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435094040775,"sku":"S25-2-PRIM934-BLANC-2","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435094073543,"sku":"S25-2-PRIM934-BLANC-3","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A4852.jpg?v=1781242455"},{"product_id":"jojo-dress-noir","title":"JOJO DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435096858823,"sku":"S25-2-PRIM934-NOIR-1","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435096891591,"sku":"S25-2-PRIM934-NOIR-2","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435096924359,"sku":"S25-2-PRIM934-NOIR-3","price":365.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5767.jpg?v=1755240215"},{"product_id":"jojo-dress-fossil","title":"JOJO DRESS - FOSSIL","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435116781767,"sku":"S25-2-PRIM934-FOSSIL-1","price":365.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435116814535,"sku":"S25-2-PRIM934-FOSSIL-2","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435116847303,"sku":"S25-2-PRIM934-FOSSIL-3","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5736.jpg?v=1755240343"},{"product_id":"jojo-dress-cornflower","title":"JOJO DRESS - CORNFLOWER","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435119337671,"sku":"S25-2-PRIM934-CORNFLOWER-1","price":365.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435119370439,"sku":"S25-2-PRIM934-CORNFLOWER-2","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435119403207,"sku":"S25-2-PRIM934-CORNFLOWER-3","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5699.jpg?v=1755240424"},{"product_id":"jojo-dress-sunflower","title":"JOJO DRESS - SUNSHINE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435121238215,"sku":"S25-2-PRIM934-SUNSHINE-1","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435121270983,"sku":"S25-2-PRIM934-SUNSHINE-2","price":365.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435121303751,"sku":"S25-2-PRIM934-SUNSHINE-3","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5681.jpg?v=1755240518"},{"product_id":"avery-shirt-dress-new","title":"AVERY SHIRT DRESS - ROSY BROWN","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Avery Dress is an easy silhouette crafted in our relaxed cotton. This style is a hybrid of our best-selling shapes. Featuring a wide sleeve cuff and an ultra-curved hemline with a high low finish. Sleeves are an all-in-one cut with no shoulder seams. A collarless neckline with a front placket and shell buttons. French seamed and top stitched for a premium finish. Casual fit with a loose body in a lightweight soft fabrication. Wear crushed and non-iron, designed to get better with wear. Wear unbuttoned for a more undone look. Falls past the knee. Our signature cotton makes this the perfect easy-to-wear summer dress.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45613784170695,"sku":"S25-1-PRIM938-ROSY-1","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45613784203463,"sku":"S25-1-PRIM938-ROSY-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":45613784236231,"sku":"S25-1-PRIM938-ROSY-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer246271_eb49f6b4-d946-4df8-bb30-a4fb38327fb7.jpg?v=1764133038"},{"product_id":"avery-shirt-dress-lilac","title":"AVERY SHIRT DRESS - LILAC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003cbr\u003eThe Avery Dress is an easy silhouette crafted in our relaxed cotton. This style is a hybrid of our best-selling shapes. Featuring a wide sleeve cuff and an ultra-curved hemline with a high low finish. Sleeves are an all-in-one cut with no shoulder seams. A collarless neckline with a front placket and shell buttons. French seamed and top stitched for a premium finish. Casual fit with a loose body in a lightweight soft fabrication. Wear crushed and non-iron, designed to get better with wear. Wear unbuttoned for a more undone look. Falls past the knee. Our signature cotton makes this the perfect easy-to-wear summer dress.\u003cbr\u003e\u003cbr\u003eGarment Length: 117cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45696566919367,"sku":"S25-1-PRIM938-LILAC-1","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45696566952135,"sku":"S25-1-PRIM938-LILAC-2","price":340.0,"currency_code":"AUD","in_stock":false},{"title":"3","offer_id":45696566984903,"sku":"S25-1-PRIM938-LILAC-3","price":340.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer246273_9772c892-0b80-4b67-86d6-402bd33dd5c6.jpg?v=1762833687"}],"url":"https:\/\/www.primness.com\/collections\/cotton-voile-dresses.oembed","provider":"Primness","version":"1.0","type":"link"}