{"title":"BEST OF SALE","description":null,"products":[{"product_id":"bocci-short-grapefruit-final-sale","title":"BOCCI SHORT - GRAPEFRUIT","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Woven Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Bocci Short has arrived in our ever-loved crisp woven cotton. French seamed and top stitched with two functional side pockets. Casual short with two small side seam splits. Double neatened hem cuff. Elasticised waistband for comfort. Detailed triple stitched waistband. Straight cut in a relaxed fit. Non-iron and worn crushed.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 36cm\u003cbr\u003eModel is 173cm\/5'7, bust 89cm\/35’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":42162210046151,"sku":"SP22-3-PRIM747-GRAPEFRUIT-1","price":68.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":42162210078919,"sku":"SP22-3-PRIM747-GRAPEFRUIT-2","price":68.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":42162210111687,"sku":"SP22-3-PRIM747-GRAPEFRUIT-3","price":68.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/bocci-short-grapefruit-final-sale-916352.jpg?v=1678933871"},{"product_id":"tropics-cami-bark","title":"TROPICS CAMI - BARK","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Crepe Silk\u003c\/p\u003e\n\u003cp\u003eThe Tropics Cami is a favourite wardrobe staple. Re-imagined in fun new shades, this 100% crepe silk camisole features a V neckline and thin adjustable straps. Straight cut with french seams and premium top stitching. Can be worn casual or dressy. The perfect match with the Gigi Pant.\u003c\/p\u003e\n\u003cp\u003eFront length of garment: 61cm                      \u003cbr\u003eAdjustable strap length: 16-28cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278023393479,"sku":"SP23-2-PRIM831-BARK-1","price":114.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278023426247,"sku":"SP23-2-PRIM831-BARK-2","price":114.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278023459015,"sku":"SP23-2-PRIM831-BARK-3","price":114.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-0808.jpgA.jpg?v=1781740278"},{"product_id":"gigi-dress-poppy","title":"GIGI DRESS - POPPY","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/strong\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Crepe Silk\u003c\/p\u003e\n\u003cp\u003eThe Gigi Dress is a lightweight wardrobe staple boasting a simple shape. A flattering swing body in an A-line cut. Rounded neckline with self-binding. Curved hemline which falls below the knee. Hem and cuff are both double neatened. Constructed from 100% crepe silk which gives perfect drape to this classic style. Beautifully french seamed and top stitched for the ultimate finish. Wear either dressy or casual.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 105cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278025949383,"sku":"SP23-2-PRIM327-POPPY-1","price":168.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278025982151,"sku":"SP23-2-PRIM327-POPPY-2","price":168.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278026014919,"sku":"SP23-2-PRIM327-POPPY-3","price":168.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PRIMNESS-SPRING-0789.jpg?v=1781740133"},{"product_id":"lourve-cami-blanc","title":"LOURVE CAMI - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Cotton Voile\u003c\/p\u003e\n\u003cp\u003eThe Lourve Cami is a voluminous silhouette crafted in our relaxed cotton. Designed to be crushed and non-iron. This statement cami is both flowing and effortless. French seamed and top stitched for the ultimate finish. This cami boasts front and back seams. V shaped neckline with binding and adjustable straps. Can either be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eFront length of garment: 57cm                      \u003cbr\u003eAdjustable strap length: 17-30cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30’, waist 64cm\/25’, hips 89cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43278037975239,"sku":"SP23-3-PRIM797-BLANC-1","price":126.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43278038008007,"sku":"SP23-3-PRIM797-BLANC-2","price":126.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43278038040775,"sku":"SP23-3-PRIM797-BLANC-3","price":126.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/lourve-cami-blanc-478613.jpg?v=1698940387"},{"product_id":"paradise-blazer-tawny","title":"PARADISE BLAZER - TAWNY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e100% Linen\u003c\/p\u003e\n\u003cp\u003eThe Paradise Blazer is the perfect trans-seasonal linen jacket. Featuring a relaxed fit, two welt pockets and a single shell button. This piece will streamline and elevate any outfit. For our relaxed interpretation of suiting, pair the Paradise Blazer back with the Island Pant. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 75cm\u003cbr\u003eModel is 171cm\/5'7, bust 76cm\/30', waist 64cm\/25', hips 89cm\/35' and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":43563719033031,"sku":"SP23-1-PRIM555-TAWNY-1","price":237.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":43563719065799,"sku":"SP23-1-PRIM555-TAWNY-2","price":237.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":43563719098567,"sku":"SP23-1-PRIM555-TAWNY-3","price":237.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/products\/paradise-blazer-tawny-754927.jpg?v=1703828822"},{"product_id":"sandy-dress-moss","title":"SANDY DRESS - MOSS","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Signature Cotton Jersey \/ 80gsm\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe Sandy Dress is our favourite easy summer dress. Featuring a dropped shoulder and batwing sleeve. Rounded neckline and a double layered hem with the perfect twisted detailing. Sandy is an oversized and relaxed fit with an uneven hemline. Feel free to size down, this is a generous cut. Natural skew and twist. Elbow length sleeves.\u003cbr\u003e\u003cbr\u003eGarment Length: 102cm\u003cbr\u003eModel is 178cm\/5'8, bust 80cm\/31’, waist 62cm\/24’, hips 94cm\/37’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44361321251015,"sku":"SP24-1-PRIM790-MOSS-1","price":98.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":44361321283783,"sku":"SP24-1-PRIM790-MOSS-2","price":98.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":44361321316551,"sku":"SP24-1-PRIM790-MOSS-3","price":98.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A4423_386fc44e-b525-408d-9228-a76a8c0149f7.jpg?v=1781742220"},{"product_id":"shore-shirt-dress-noir","title":"SHORE SHIRT DRESS - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Woven Cotton\u003cbr\u003e\u003cbr\u003eThe Shore Shirt Dress is a classic with a twist. The combination of crisp fabric and a relaxed cut make this dress a casual favourite. Featuring a collarless neckline with front placket and shell buttons. A perfect a-line silhouette, featuring wide banded cuff and hem. Two functional side pockets. French seamed and top stitched for the ultimate finish. This shirt dress can be worn dressy or casual.\u003cbr\u003e\u003cbr\u003eGarment Length: 96cm\u003cbr\u003eModel is 178cm\/5'8, bust 80cm\/31’, waist 62cm\/24’, hips 94cm\/37’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44363499176135,"sku":"SP24-2-PRIM900-NOIR-1","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":44363499208903,"sku":"SP24-2-PRIM900-NOIR-2","price":210.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":44363499241671,"sku":"SP24-2-PRIM900-NOIR-3","price":210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_771.jpg?v=1781136700"},{"product_id":"palm-bias-tank-noir","title":"PALM BIAS TANK - NOIR","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Linen\u003cbr\u003e\u003cbr\u003eThe Palm Tank is cut on the bias creating the most flattering fit. The linen fabric falls perfectly giving the body the right amount of swing and shape. Featuring two back darts and a sculpted v-neckline. Beautifully french seamed and top stitched for a premium finish. Double neatened hemline and simple binding on the armhole and neckline. Pairs perfectly with the Palm Bias Skirt.\u003cbr\u003e\u003cbr\u003eGarment Length: 66cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eThis piece is 100% linen. Hand wash in cold water with a gentle detergent and lay flat to dry in the shade. Do not soak, bleach, spin or tumble dry. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44367807676615,"sku":"S24-1-PRIM803-NOIR-1","price":115.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":44367807709383,"sku":"S24-1-PRIM803-NOIR-2","price":115.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":44367807742151,"sku":"S24-1-PRIM803-NOIR-3","price":115.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer247130_daefeb63-d4ce-4912-9465-eeb1bc1bda9b.jpg?v=1727241197"},{"product_id":"sandy-dress-taupe","title":"SANDY DRESS - TAUPE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Signature Cotton Jersey \/ 80gsm\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe Sandy Dress is our favourite easy summer dress. Featuring a dropped shoulder and batwing sleeve. Rounded neckline and a double layered hem with the perfect twisted detailing. Sandy is an oversized and relaxed fit with an uneven hemline. Feel free to size down, this is a generous cut. Natural skew and twist. Elbow length sleeves.\u003cbr\u003e\u003cbr\u003eGarment Length: 102cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44385300086983,"sku":"S24-2-PRIM790-TAUPE-1","price":98.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":44385300119751,"sku":"S24-2-PRIM790-TAUPE-2","price":98.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":44385300152519,"sku":"S24-2-PRIM790-TAUPE-3","price":98.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer24Campaign_478_c534f426-9b07-4e09-80d1-4287db57b20c.jpg?v=1781247151"},{"product_id":"lakeside-blazer-silver","title":"LAKESIDE BLAZER - SILVER","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Linen\u003cbr\u003e\u003cbr\u003eThe Lakeside Blazer is the perfect short sleeve linen jacket. Sophisticated and streamlined, making this blazer a casual summer favourite. Featuring a lapel collar, three shell buttons and a centre back vent for comfort. French seamed and top stitched for a premium finish. Wear open or closed for two different looks. This piece will streamline and elevate any outfit. For our relaxed interpretation on suiting, pair the Lakeside Blazer with the Lakeside Short.\u003cbr\u003e\u003cbr\u003eGarment Length: 68cm\u003cbr\u003eModel is 173cm\/5'6, bust 83cm\/33’, waist 62cm\/24’, hips 87cm\/34’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eThis piece is 100% linen. Hand wash in cold water with a gentle detergent and lay flat to dry in the shade. Do not soak, bleach, spin or tumble dry. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":44385301430471,"sku":"S24-2-PRIM876-SILVER-1","price":270.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":44385301463239,"sku":"S24-2-PRIM876-SILVER-2","price":270.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":44385301496007,"sku":"S24-2-PRIM876-SILVER-3","price":270.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessSummer2024_27527.jpg?v=1727240773"},{"product_id":"stripe-tank-navy-white-stripe","title":"STRIPE TANK - NAVY \u0026 WHITE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Organic Cotton Stripe\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eThe Stripe Tank is constructed from our signature organic cotton jersey, featuring a natural skew and twist. This style can be worn ruched or extended, tucked or untucked. This relaxed piece gives the finishing touch to any outfit. Versatile, flexible and ready to move with you. Boasting wide binding on the neckline and armhole with a simple twin needle hemline. The strap width offers bra coverage. Works well with the Stripe Short to make the perfect easy set.\u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGarment Length: 65cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1.\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425466081479,"sku":"S25-1-PRIM937-NAVY-1","price":50.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45425466114247,"sku":"S25-1-PRIM937-NAVY-2","price":50.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425466147015,"sku":"S25-1-PRIM937-NAVY-3","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_4570.jpg?v=1754978027"},{"product_id":"stripe-dress-pink-grey","title":"STRIPE POP DRESS - PINK \u0026 GREY","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Organic Cotton Stripe\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-GB\"\u003eThe perfect loose fit dress is back in a new fine stripe. Constructed with an organic cotton jersey, featuring an asymmetrical hemline and rounded neckline. Twin-needle finish on both sleeve cuff and hemline. Body is an easy fit and sleeves are fitted, size up for a relaxed sleeve fit. The Pop Dress is a wardrobe staple and an all-time loved Primness shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eGarment Length: 89-100cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425484857543,"sku":"S25-1-PRIM250-PINK-1","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45425484890311,"sku":"S25-1-PRIM250-PINK-2","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425484923079,"sku":"S25-1-PRIM250-PINK-3","price":78.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_4698.jpg?v=1754977458"},{"product_id":"poco-coverall-opal","title":"POCO COVERALL - OPAL GREEN","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e30% Silk \/ 70% Cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Poco Coverall reinvents the classic shirt silhouette with a lightweight twist. Great for travel, sun protection, an elegant touch for a night out, or worn unbuttoned. Crafted in a silk\/cotton blend with a soft and textural feel. Slightly Sheer. Non-stretch. Collarless neckline, two bust pockets and natural shell buttons. Designed to be crushed. Non-iron. Features a drop shoulder sleeve, sleeve cuff with tuck detail. Casual fit. Loose body, with a longer back. Beautifully constructed with french seams and top stitching, this style will become a wardrobe and vacation staple.\u003cbr\u003e\u003cbr\u003eGarment Length: 99-107cm\u003cbr\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eCold hand wash separately. Use mild liquid detergents. Wash inside out. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45425534304455,"sku":"S25-1-PRIM805-OPAL-1","price":158.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45425534337223,"sku":"S25-1-PRIM805-OPAL-2","price":158.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45425534369991,"sku":"S25-1-PRIM805-OPAL-3","price":158.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A5161.jpg?v=1781242941"},{"product_id":"jojo-dress-blanc","title":"JOJO DRESS - BLANC","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435094008007,"sku":"S25-2-PRIM934-BLANC-1","price":146.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435094040775,"sku":"S25-2-PRIM934-BLANC-2","price":146.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435094073543,"sku":"S25-2-PRIM934-BLANC-3","price":146.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A4852.jpg?v=1781242455"},{"product_id":"jojo-dress-fossil","title":"JOJO DRESS - FOSSIL","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003cbr\u003e100% Cotton Voile\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jojo Dress is a pretty yet effortless summer piece. Boasting a long flattering skirt with exposed gather detailing. A natural crushed look, designed to be washed and worn. Wide straps for bra coverage and a scooped neckline. All beautifully constructed with french seams and top stitching. This is the perfect dress that makes getting dressed fun and easy. Can be dressed up or down.\u003c\/p\u003e\n\u003cp\u003eGarment Length: 129cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003cbr\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435116781767,"sku":"S25-2-PRIM934-FOSSIL-1","price":146.0,"currency_code":"AUD","in_stock":false},{"title":"2","offer_id":45435116814535,"sku":"S25-2-PRIM934-FOSSIL-2","price":146.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435116847303,"sku":"S25-2-PRIM934-FOSSIL-3","price":146.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/PrimnessResort24_5736.jpg?v=1755240343"},{"product_id":"lyk-dress-sunshine","title":"LYK DRESS - SUNSHINE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Linen\u003c\/p\u003e\n\u003cp\u003eDescription: The Lyk Dress is our best-selling straight, loose fit linen dress. Perfect and easy to wear. Rounded neckline. French seamed and top stitched for a premium finish. Non-iron. Two side pockets. Falls above the knees. Scooped hemline. Can be worn casual or dressy. \u003c\/p\u003e\n\u003cp\u003eGarment Length: 90cm\u003cbr\u003e\u003cspan\u003eModel is 175cm\/5'7, bust 80cm\/31’, waist 64cm\/25’, hips 91cm\/35’ and wears a size 1. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis piece is 100% linen. Hand wash in cold water with a gentle detergent and lay flat to dry in the shade. Do not soak, bleach, spin or tumble dry. Do not dry clean.\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":45435365294279,"sku":"S25-2-PRIM131-SUNSHINE-1","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":45435365327047,"sku":"S25-2-PRIM131-SUNSHINE-2","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":45435365359815,"sku":"S25-2-PRIM131-SUNSHINE-3","price":198.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/11A4812_56d40af0-be1e-42f8-ba96-d6a5d2343a86.jpg?v=1781741310"},{"product_id":"glory-blazer-ruby-red","title":"GLORY BLAZER - RUBY RED","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003eFabrication: 100% Sueded Cotton\u003c\/p\u003e\n\u003cp\u003eThe Glory Blazer is the perfect trans-seasonal blazer. This piece will streamline and elevate any outfit. Non-structured in design and effortless, the Glory Blazer has it all. Featuring double layered front panels and three signature shell buttons. Two internal side pockets, inset shoulder seams and a back lapel. Relaxed tailoring at its finest, using immaculate french seams and top stitching. This jacket will give the perfect amount of coverage and comfort. A relaxed fit in our signature sueded cotton.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-GB\"\u003eGarment Length: 78cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/33’, waist 69cm\/27’, hips 91.5cm\/36’ and model wears a size 1.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":46474948477127,"sku":"W26-1-PRIM912-RUBY-1","price":316.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":46474948509895,"sku":"W26-1-PRIM912-RUBY-2","price":316.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":46474948542663,"sku":"W26-1-PRIM912-RUBY-3","price":316.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_2024.jpg?v=1780549421"},{"product_id":"piqi-dress-black-white","title":"PIQI DRESS - BLACK \u0026 WHITE","description":"\u003cp\u003eMADE IN AUSTRALIA\u003c\/p\u003e\n\u003cp\u003e100% Organic Cotton Stripe\u003c\/p\u003e\n\u003cp\u003eThe Piqi Dress is our new and easy basic long sleeve dress. Constructed from organic stripe cotton that feels amazing on the skin. Featuring dropped shoulders and slouched sleeves. Round neckline with bias detailing. High-low hemline. The hemlines curves on both the front and back. Falls below the knees. Can be worn casual or dressy.\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-GB\"\u003eGarment Length: 117cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/33’, waist 69cm\/27’, hips 91.5cm\/36’ and model wears a size 1.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/span\u003e\u003cspan lang=\"EN-GB\" style=\"font-size: 10.5pt; font-family: 'Segoe UI',sans-serif; color: #1f2124; background: yellow; mso-highlight: yellow;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":46477962117319,"sku":"W26-1-PRIM588-BLACK-1","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":46477962150087,"sku":"W26-1-PRIM588-BLACK-2","price":78.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":46477962182855,"sku":"W26-1-PRIM588-BLACK-3","price":78.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_025_1_fb522ac4-37d8-4cd9-a5d0-29329ff1026d.jpg?v=1781230252"},{"product_id":"kiki-dress-hedge","title":"KIKI DRESS - HEDGE","description":"\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eMADE IN AUSTRALIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e100% Organic Heavy Cotton\u003c\/p\u003e\n\u003cp\u003eThe Kiki Dress is your perfect winter outfit in our signature ultra-soft organic heavy cotton. Features a relaxed straight cut with a high-low hemline. A rounded neckline with slight dropped shoulders. Twin needle hem and cuff. Can be dressed up or down, keeping you effortless and comfortable always. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-GB\"\u003eGarment Length: 98cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/33’, waist 69cm\/27’, hips 91.5cm\/36’ and model wears a size 1.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" lang=\"EN-GB\"\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":46478365851847,"sku":"W26-2-PRIM654-HEDGE-1","price":175.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":46478365884615,"sku":"W26-2-PRIM654-HEDGE-2","price":175.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":46478365917383,"sku":"W26-2-PRIM654-HEDGE-3","price":175.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_292_9fc979ff-b27d-4f99-8926-81d6a1c3099b.jpg?v=1781230758"},{"product_id":"penny-jacket-coat-oat","title":"PENNY COAT - DUSTY OAT","description":"\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eMADE IN AUSTRALIA\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e100% Pinwale Cotton Corduroy\u003c\/p\u003e\n\u003cp\u003eElegant and versatile, the Penny Coat is the perfect trans-seasonal jacket to carry you through. Loosely tailored from 100% Cotton Corduroy, making it a smart and seasonless layer. Featuring beautiful buttons on the front placket and no collar. Back lapel has a singular button and a back vent. An effortless long line silhouette, with two functional front pockets. Boasting a relaxed tailored feel, the Penny Coat is the perfect wardrobe addition. \u003cmeta charset=\"utf-8\"\u003eSize up for a loose fit.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan lang=\"EN-GB\"\u003eGarment Length: 108cm\u003cbr\u003eModel is 181cm\/5'11, bust 82cm\/33’, waist 69cm\/27’, hips 91.5cm\/36’ and model wears a size 1.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-GB\"\u003eCold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.\u003c\/span\u003e\u003c\/p\u003e","brand":"PRIMNESS","offers":[{"title":"1","offer_id":46478433878215,"sku":"W26-2-PRIM958-OAT-1","price":223.0,"currency_code":"AUD","in_stock":true},{"title":"2","offer_id":46478433910983,"sku":"W26-2-PRIM958-OAT-2","price":223.0,"currency_code":"AUD","in_stock":true},{"title":"3","offer_id":46478433943751,"sku":"W26-2-PRIM958-OAT-3","price":223.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0304\/4417\/files\/P_2790.jpg?v=1781135750"}],"url":"https:\/\/www.primness.com\/collections\/best-of-sale.oembed","provider":"Primness","version":"1.0","type":"link"}